From primary providers to specialists, preventative care to emergency services, Americans interact with many healthcare workers and organizations. While the touchpoints we have with healthcare providers may be many, it’s not often that patients and consumers pause to think about the organizations they work with and thank the healthcare workers they depend on.
Healthcare is an essential component of our lives, and it’s important for brands to tell the story of how and why they carry out their work and value their employees.
Trilix has the privilege of helping our two clients, UnityPoint Health and Allina Health, do just that. We’re proud to say our work together recently received 14 national Healthcare Advertising Awards, including four gold awards.
For the annual Healthcare Advertising Awards, a national panel of judges reviews entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. They judged more than 4,300 entries this year.
UnityPoint Health understands that the patients they serve are at the core of what they do. Each patient matters, as do their unique needs. Their message and the mediums in which they shared it received multiple honors, two of which were gold awards.
“Each and every one of you are wonderful, amazing people. We’ll treat you that way on your journey of trusted care.”
Additionally, UnityPoint knows that healthcare workers are vital to the organization’s quality care; therefore, so is recruiting new employees and thanking their existing workers. Their professional recruitment campaign won a silver award. Other honors included silver, bronze and merit awards for TV spots, digital ads and social media content.
Allina Health also provides outstanding care to individuals and wanted their audience to understand that their providers partner with patients in their care journey and offer services close to home.
We worked with Allina to further the “All Together Better” campaign that speaks to the organization’s mission. Outdoor advertisements with this message received a gold award. Additional pieces of this campaign were awarded silver honors.
Allina’s Hello4Health website, which details the need for social well-being and connectedness for older Americans, also earned a gold award.
Learn more about the Healthcare Advertising Awards Trilix and our clients were honored with this year.
Gold
Outdoor
Allina Health’s All Together Better New Outdoor Campaign
Website
Allina Health’s Hello4Health.org
Online display ad
UnityPoint Health’s Holiday Wonderful People Digital Ad Campaign
Television advertising — single
UnityPoint Health’s Wonderful People — 30s TV
Silver
Online display ad
Allina Health’s All Together Better Digital Ad Campaign Series
Website refresh
Allina Health’s All Together Better Microsite
Online display ad
UnityPoint Health’s Talent Acquisition Digital Ad Campaign
Social media content
UnityPoint Health’s St. Luke's College Facebook Instaform Campaign Intro
Bronze
Online display ad
UnityPoint Health’s BE Digital Ad Campaign
Merit
Health promotion program
UnityPoint Health’s Flu Shot Digital Ad Campaign
Online display ad
UnityPoint Health’s Wonderful People Digital Ad Campaign
Television advertising — single
UnityPoint Health’s Holiday Wonderful People — 30s TV
Social media content
UnityPoint Health’s Allen College Facebook Instaform Campaign Intro
Online display ad
UnityPoint Health’s St. Luke's College Digital Ad Campaign
Thank you to UnityPoint Health and Allina Health for being amazing partners.