Trilix and client partners Make-A-Wish® Iowa and the University of Iowa were recently honored with two Upper Midwest Regional Emmys® for outstanding storytelling, demonstrating a commitment to producing impactful content that elevates brand awareness and engages audiences on a deeply emotional level.
Upper Midwest Regional Emmy® Awards
Sports Story — Short or Long Form Content
The Culture and History of Iowa Men’s Wrestling
This six-minute piece captures the unparalleled legacy of the University of Iowa’s wrestling program, showcasing the athletes, coaches and traditions that make it a cornerstone of excellence in collegiate wrestling. Through dynamic visuals and interviews, the video inspires pride and admiration, cementing the program's status as one of the best in the country. The storytelling helps amplify the University of Iowa’s athletic brand by connecting with both longtime fans and new audiences.
Branded Content — Short or Long Form Content
Make-A-Wish Iowa: Gavin’s Story
This 7.5-minute video highlights the journey of a young boy named Gavin, who was diagnosed with cystic fibrosis just four days after he was born. The video follows his dream of going to Hawaii, a wish that was made possible by Make-A-Wish Iowa. It isn’t just a story of hope; it’s a celebration of resilience and the profound impact of granting a wish to a child facing immense challenges. The emotional depth of this video not only engages viewers but also elevates awareness of the essential work Make-A-Wish Iowa does to support children and families in need.
“Both of these projects were driven by a deep desire to connect with audiences in a meaningful way, whether that’s through celebrating the triumphs of athletes or supporting a child’s wish to experience joy during a difficult time."
Brett Adams, Trilix president and chief marketing officer
By focusing on human stories, Trilix and our client partners continue to build lasting connections between brands and audiences, helping organizations like the University of Iowa and Make-A-Wish Iowa expand their reach and impact.
Watch more of our award-winning videos on YouTube.