The media landscape constantly changes, and as head of media, Travis works with the accounts team to identify the best opportunities for his clients’ dollars. He oversees strategic planning and activation for all media campaigns, including digital display, digital video, SEM, TV/cable, radio, print and outdoor. Travis leverages his experience, relationships with vendors and client knowledge to develop strategic media plans that meet clients’ goals by maximizing their budgets and timelines.
What is your professional background?
I graduated from Iowa State with degrees in advertising and psychology. I was at Starcom in Chicago for two years working with Microsoft and Kellogg’s planning their National Hispanic Cable buys. I have been at Trilix for close to 10 years now, starting as a media specialist and having worked my way up to director.
What do you love most about your job?
The strategy. Building a media plan is a giant puzzle. Trying to get all the pieces, from target demographic, budget, media mix, channel mix, targeting tactics, creative messaging, geography, etc., to fit together perfectly is what makes every day a challenge. Then, layer in that each of our client presents a different need, and it becomes enjoyable to learn more about their industries and to watch Trilix become a puzzle piece in their larger marketing strategy.
What is one thing on your bucket list?
I will give you two: one professional and one personal. Professional first, I look forward to the day when I have the opportunity to place an ad during the Super Bowl. As for personal, one of my favorite cuisines and culture is Asian and to enjoy both of those from a tropical setting would be memorable — a trip to Thailand is number one on my bucket list.